New advert

Another edit of long film

Amended ads

FINAL CAMPAIGN POSTERS

New edit

Still needs a few tweaks and a bit more type but have managed to make a cleaner, quicker edit of my long film. 

Another ad

2nd attempt at ads

Looking at TV ads

I have been looking at mainstream TV ads by Mother and Mainframe in order to make sure my ads look like real ads. I need to make sure my strapline is more blatant at the end of the ad with actual branding for the campaign.

I like the way the shocking Plane Stupid ad from Mother enhances the gravity of its message by having a plain screen and audio with the campaign message central to the viewer. I could perhaps incorporate this into some of my ads rather than combining the imagery and text together as i am at the moment. 

Tomato's experimental ads also still have this clear branding which is revealed at the end.

Shorter ads

Shorter advert-like films with more type and revealing the messages of the campaign...