I have been looking at mainstream TV ads by Mother and Mainframe in order to make sure my ads look like real ads. I need to make sure my strapline is more blatant at the end of the ad with actual branding for the campaign.
I like the way the shocking Plane Stupid ad from Mother enhances the gravity of its message by having a plain screen and audio with the campaign message central to the viewer. I could perhaps incorporate this into some of my ads rather than combining the imagery and text together as i am at the moment.
Tomato's experimental ads also still have this clear branding which is revealed at the end.
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