New advert

Another edit of long film

Amended ads

FINAL CAMPAIGN POSTERS

New edit

Still needs a few tweaks and a bit more type but have managed to make a cleaner, quicker edit of my long film. 

Another ad

2nd attempt at ads

Looking at TV ads

I have been looking at mainstream TV ads by Mother and Mainframe in order to make sure my ads look like real ads. I need to make sure my strapline is more blatant at the end of the ad with actual branding for the campaign.

I like the way the shocking Plane Stupid ad from Mother enhances the gravity of its message by having a plain screen and audio with the campaign message central to the viewer. I could perhaps incorporate this into some of my ads rather than combining the imagery and text together as i am at the moment. 

Tomato's experimental ads also still have this clear branding which is revealed at the end.

Shorter ads

Shorter advert-like films with more type and revealing the messages of the campaign...

Poster campaign

Print reworked into portrait posters with more overt messages.

Final print work

I will be testing these on acetate this week and plan to have a grid of 9 images displayed using a perspex poster holder within the window.

And my animation so far...

Developments...

Next...

Started adding in type and playing with the audio. 

Animation progress

I have been working on my animation, trying to get more change of pace and triggers of different feeling in it. It still requires a lot of work but i think i am getting the right contrasts now.

I have also been working on some words which i am going to incorporate as messages within the animation and my print work, mainly derived from reading news articles about apathy in the UK voting system:

Dialogue
Participation
Citizen involvement
Alienation
Mockery
Obligation
Trust
Disappointment
Disillusion
Gap
Authenticity
Integrity
Safe seat
Re-engage
Cynical
Disengaged
Scandal
Conspiracy
Legitimate protest
Disaffection
Indifference
Sceptical

Start of my final animation

I have started trying to compile all my short animations I have been working on into the final piece.

In situ

These mockups show the animations presented on screens within the window of the space and surrounded by vinyl graphics. I would like to present my print work on acetate or perspex and hanged in a grid around the screens. I think this would play on the light from the window and the different colours coming through from the window graphics. This could also be lit up from below at night. I would also like to create an ad campaign which could be printed as newspaper or magazine ads and branded TV idents which would be displayed in a low glass case in front of this work.

Animation screengrabs

My FMP has changed significantly since I first pitched my idea. I would like to retitle it TURN A BLIND EYE and it will now predominantly look at aspects of today’s society and current news and their effect on the everyday person. The focus will be on world leaders and politicians who have a position of power and the work will hint at the flaws and abuses these powerful people can get away with, and how their decisions impact on the masses. Using black and white collage imagery juxtaposed with acid colour layers I hope to create visually stimulating and aesthetically pleasing work which on second glance reveals a darker message. It will be a mix of moving image work and then accented images from the animation presented as print work. The commercial aim of the work would be a TV/print ad campaign for a current affairs documentary series and so I would also like to present a series of idents and print ads to show the work in a real life situation.

 

 

The series of short animations would be accompanied by audio taken straight from news reports and interlaced with typography using key words which I have pulled out of the reports or which I feel represents a feeling from hearing or watching the news. The bomb shapes are made up from collages of vintage rose photography in order to add the feel of “beautiful versus deadly.”

FMP presentation

I would like to present my print work as small pieces rather than large format and in some sort of grid formation. Perhaps printed on acetate/perspex and lit from the back. 

FMP presentation

I have seriously started looking at how I am going to present my work at the show. 

This presentation of the Grace Jones promo by why not associates on a grid of small screens is beautiful and i think my moving image work would work well in this layout. I don't think the circuit board and raw feel suits my work or objectives. But i think the small screens could accentuate the animation and the contrast between the different elements playing on each one. 

I also like the idea of having a screen behind a laser cut screen which would allow the viewer to look at the animation but incorporate an extra level of shape, pattern through which they would see the moving image. I like these lantern sculptures by Mikyoung Kim Design. The laser cut stainless steel resembles a barcode and i love how the different colours shine through. 

Gallery visits

Today I went to Ikon to see Robert Orchardson's Endless Facade. I loved the shapes within Orchardson's sculptural pieces and the light and shade around the sculptures which changed as you walked around the pieces. I like the repeating quality of the shapes and the geometric patterns they create. I found this inspirational as i have been using geometric shapes within my work so far.

Then at BMAG I particularly liked this painting by Henri Fantin-Latour. I love the hues in this painting which are bright yet sad and almost funereal. The detail on the petals is amazing. I recognised this as the same artist which Peter Saville featured/reproduced on the cover for Power, Corruption and Lies. Saville used the classical and romantic painting and contrasted it with his modular, colourful coding.

I love the colours in this stained glass window by Henry Payne. I would like to use acetate to print some of my work and get these vivid and luscious tones. 

I was intrigued by these pencil drawings by Kenneth Martin which represent kinetic structures and investigate movement. A simple square has been transformed into a number of different permutations.